You may have the best retail store and customer experience in the world and millions of visitors all week long.
We have moved from marketing to customers to marketing with them. You don’t want to spoil that relationship?
Social Media makes it possible for retailers to attract new customers by engaging, building and leveraging social communities.
For example Amazon recently increased their sales by 29.5 per cent to 19.2 billion dollars!
According to Forester Research everyone is competing in the same place, 83% in Search Engine Marketing, with 50% coming from Organic.
Most people are not getting the best out of search marketing. I am an expert in both areas, I set the standards when I chaired the IAB Search Council. In fact I have been an online ‘Guru’ since 1996, few of us can say that.
8 in 10 retailers have an affiliate program, yet 64% of those said it will be increasing priority in 2009. Affiliate Marketing is a poorly understood and poorly managed resource, it is not given enough priority at board level, there are many opportunities to be had that has led to the significant growth as witnessed by amongst others, Amazon: they were right.
Affiliates drove $6 billion in sales in 2008 with an expected 13 per cent growth forecast each year until 2012. Should you ignore Affiliate Marketing?
The success of an Affiliate Marketing program depends mainly on you. It depends on the policies and systems you employ and the relationships that you have with your affiliates and the resources that you put their way. An affiliate Marketing program needs to be managed carefully.
Affiliate Marketing has the power to reach out to a wider, motivated network of people that you empower, that you manage and you pay them only when sales are made.
To use Affiliate Marketing effectively these are just a few of things you need to master and that is what this site seeks to address.
I welcome your views and opinions and I have a treasure trove of top tips and ideas that I think you would do well to consider and I am sure you will get great value from.
If you have read this far then you really should sign up to recieve my latest top tips and ideas. You will find that my top tips will help you grow through engaging with with more people which in turn will help you grow your affiliate marketing program.
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